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17-Oct-2015 13:31

And there’s no good reason why.” While My Space and Facebook currently rule the popular crowd on the Internet social scene, Fader says the forces that make a hot site are difficult to quantify; any site could become the next outcast.“There is no reason to believe that these, or future ones that are emerging on the radar screen, will be any different.” He points to Orkut, an invitation-only service introduced by Google in 2004 that is little known in the United States, but wildly popular in Brazil, where more than 70% of its users are based.

Popular social networking sites, including My Space and Facebook, are changing the human fabric of the Internet and have the potential to pay off big for investors, but — given their youthful user base — they are unusually vulnerable to the next ‘new new’ thing.As quickly as users flock to one trendy Internet site, they can just as quickly move on to another, with no advance warning, according to Wharton faculty and Internet analysts.In all, an estimated 300 sites, including smaller ones such as Study Breakers for high schoolers and Photobucket, a site for posting images, make up the social network universe.Wharton marketing professor David Bell says the long-term success of these sites will depend on their ability to retain the interest of their members.My Space, with 70 million visitors, has become the digital equivalent of hanging out at the mall for today’s teens, who load the site with photos, news about music groups and detailed profiles of their likes and dislikes.

Popular social networking sites, including My Space and Facebook, are changing the human fabric of the Internet and have the potential to pay off big for investors, but — given their youthful user base — they are unusually vulnerable to the next ‘new new’ thing.

As quickly as users flock to one trendy Internet site, they can just as quickly move on to another, with no advance warning, according to Wharton faculty and Internet analysts.

In all, an estimated 300 sites, including smaller ones such as Study Breakers for high schoolers and Photobucket, a site for posting images, make up the social network universe.

Wharton marketing professor David Bell says the long-term success of these sites will depend on their ability to retain the interest of their members.

My Space, with 70 million visitors, has become the digital equivalent of hanging out at the mall for today’s teens, who load the site with photos, news about music groups and detailed profiles of their likes and dislikes.

Other social network sites include Facebook, geared to college students, Linked In, aimed at professionals, and Xanga, a blog-based community site.